# Writing about desktop app distribution

> Long-form writing on the economics and mechanics of desktop distribution. Each piece argues a position rather than summarising a topic, and each one is also available as markdown and in the RSS feed.

Source: https://ghan.io/blog/  
Published: 2026-09-22 · Updated: 2026-09-22  
Publisher: GHAN — the audited cross-promotion network for desktop apps (https://ghan.io)

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## Articles

- [Desktop distribution is broken, and the auction is why](/blog/desktop-distribution-is-broken/) — the arithmetic that stops a one-time-licence app from buying its own users.
- [Every install network dies the same way](/blog/why-install-networks-die/) — three mechanisms, one outcome, and what has to change structurally.
- [Onboarding built for the agent, not the buyer](/blog/agent-first-saas-onboarding/) — what MCP-first actually means when a partner's coding agent is the integrator.

Subscribe via [RSS](/feed.xml). Everything is also in [llms-full.txt](/llms-full.txt).

## Questions people ask about this

### Is there a feed?

Yes, RSS at /feed.xml, declared in the head of every page. It carries both articles and changelog entries.